What’s the Difference Between Heirloom and Stayloom?

Heirloom employees gather around the dinner table at their 2018 holiday party.

The question we are most often asked is: What’s the difference between Heirloom and Stayloom?

The simple answer to that question: Heirloom is our name, and Stayloom is our website. But why Heirloom? And where did the word Stayloom come from? 

Why Heirloom?

We chose the name Heirloom because our first homes were decorating using our founders’ family heirlooms. Like the special pieces of furniture they inherited, we wanted to choose a name that conveys a sense of timeless elegance, historical authenticity, and connection to your loved ones.

Additionally, unlike our competitors, we invest significant time and energy into our homes. We work with local suppliers to source furniture and decor that is comfortable, classy, and unique. Like a cherished heirloom, our designers root each home in the surrounding community’s cultural history. Our decor infuses each space with memory and meaning. 

Heirloom homes are like family heirlooms. This photo features two chairs next to one another in front of the windows. Lights frame each chair, and everything has been locally sourced. An antique globe sits between the two chairs on a small table.
At Heirloom, we go out of our way to make sure everything is locally sourced and matches the historical nature of each space.

Finally, family heirlooms are never mass-produced, and neither are Heirloom homes. We work hard to make sure each home is not just beautiful. Every space must be truly one-of-a-kind. This results in a luxury home that is at once artisanal, unpretentious, and unable to be replicated by the anonymous hotel industry.

What Does “Stayloom” Mean?

Long story short, Stayloom derives from “Stay” and “Heirloom.” While we occasionally refer to ourselves by this nickname, don’t get confused. We are Heirloom!

Heirloom's team relaxing at dinner. The table is set with flowers, a charcuterie board, and more. A woman laughs at the story another employee is telling.
The Heirloom team enjoys a team dinner.

What’s Next for Heirloom?

Heirloom is a young company, and the opportunities ahead of us are exciting. The top 3 things to expect from Heirloom in 2020 are:

  1. Market expansion: we are expanding into new cities in 2020. So follow our Instagram for to-the-minute updates about where we’re heading next!
  2. New talent: creative data scientists, content-obsessed marketers, and brilliant designers comprise our team. We are excited to continue to build out our staff to provide you with the best group travel experience possible.
  3. Cutting-edge design: Heirloom’s team of inspired interior decorators have big plans in store for our guests. We can’t wait to show you what we’ve been working on.
Two Heirloom employees work at the counter in a kitchen in Brooklyn. While the scene looks somewhat hectic, with a plastic bag of food and chargers on the counter, the team is working peacefully, cranking it out.
Our team hard at work in Brooklyn.

What Is Heirloom? The Heirloom Story

Two chairs sit side-by-side with a table in between on the front porch of an Heirloom Savannah home. Cocktails are on the table and a plant wall hangs behind the tableau.

Like most good ideas, Heirloom was formed from the answer to a simple question. If people are traveling together more than ever, why are there so few hotels or vacation rentals for big groups?

Our Beginnings

In 2017, brothers Dan and Frank Glaser formed Heirloom (stayloom.com) in Boston, MA. They encountered a problem faced by thousands of travelers every year. They were searching for accommodations for their family over Thanksgiving. After an unsuccessful search, they realized hotels were too anonymous, and vacation rentals were too small. (Or looked like student hostels.)

Aerial shot of an Heirloom kitchen in Savannah, GA. When we design vacation rentals for big groups, we make sure each home is special. Here, warm wood tones throughout immediately grab the eye, from the flooring, table, and ceiling beams. A dining table lines the left side of the photo, a breakfast bar island is in the center of the photo, and the sink and appliances go from the center-back of the image wrapping around the back along the right side.
Vacation rentals for big groups shouldn’t be boring. This carriage house in Savannah, GA shows the power of raw wood has to transforming a space.

How We’re Changing Group Travel

Dan and Frank took matters into their own hands and created Heirloom to solve this problem. They started creating consistent, high-quality rentals which allow guests to feel connected to the local community and offer ample space to come together as a group.

Travelers now no longer have to fragment their group in a block of hotel rooms, or sleep on the couch in an impersonal Airbnb.

Our Goal

Our goal is for each Heirloom stay to be a unique travel experience in and of itself. We believe that our luxury rentals facilitate the kinds of memories that ultimately make travel worth it: cooking a meal in the chef’s kitchen. Kicking back on the patio with friends. Gathering together for a family movie night.

When we look back on our own trips, these are the things that we remember most vividly. More importantly, these are the moments we want you to remember.

Heirloom is redefining group travel. Join us in disrupting the way we stay.

The sun shines down on a glittering, turquoise pool in the backyard of an Heirloom luxury home in Phoenix, AZ. Loungers line the pool as does a grill and outdoor kitchen, and palm trees rise in the background of the photo over the fire pit. The perfect vacation rental for big groups.
When you’re searching for a vacation rental for big groups, Heirloom makes sure each home features something special.